FROM IDEASTO ACTION.

make it real →

Part serious consultancy, part working studio. We combine strategy, creativity and commercial judgement with modern technology to turn worthwhile ideas into things that work.

From finding the right problem and shaping the proposition to building, testing, adoption and growth.

StrategyCreativeCommercialTechnology

Explore the shed ↗What we do →

01 The central belief

The more powerful the machine, the more human we must become.

Technology can accelerate research, prototyping and delivery. It cannot supply curiosity, empathy or judgement. People still have to ask the better question, understand what matters and decide what is worth making.

Ask better questionsApply judgementDesign for peopleLet machines accelerate

Read our thinking →

02 What we do

Think. Build. Grow.

One joined-up journey: understand the problem, make the useful thing, then help it become commercially or organisationally viable.

Think

Find the right problem and shape the right idea.

Strategy · positioning · propositions · brand · marketing · communications

Think properly →

Build

Turn the idea into something real enough to use, test and improve.

AI strategy · products · MVPs · software · websites · agents · automation

Make it real →

Grow

Help the thing become commercially or organisationally viable.

Business development · partnerships · pricing · financial models · funding · routes to market

Build momentum →

03 How we work

Think deeply.
Build quickly.
Test properly.
Bring people with you.

A serious way of working, without turning every engagement into a grand programme. We question, make, test and learn — with the people who need the result.

01Strategic & creative thinkingQuestion assumptions and shape the proposition.↗02From idea to actionPrototype quickly enough to learn something real.↗03Test, audit & improveFind the friction, examine the evidence and improve.↗04People & adoptionMake use and adoption part of the design.↗

04 From the shed

Selected builds.

We do not just advise. These are working ventures and products: evidence that we can think, make, test and keep improving.

VENTURE / SOCIAL IMPACTMy Social
Impact

Purpose, evidence, measurement, communication and tools.

Explore ↗PRODUCT / MAC UTILITYMILK
MAID.

Where did the bloody storage go?

Explore ↗PRODUCT / DECISION MAKINGCEO
ROOM

Think clearly. Decide what matters. Move.

Explore ↗

See the living map of the shed →

05 Experience

The Ideas Shed is new.
The experience behind it is not.

Strategy, finance, brand, marketing, entrepreneurship, social impact, software and AI — brought together by people who have built, advised, governed and grown real organisations.

STRATEGYFINANCEBRANDMARKETINGVENTURESSOFTWAREAIIMPACTBUSINESS DEVELOPMENTBOARD & TRUSTEE

06 People behind the work

A seriously useful mix.

A compact team spanning the strategic, creative, technical and human work required to carry an idea further — with specialist capability added accurately when it is needed.